Not Saussure

September 18, 2006

Tesco backs down in crisp battle: point of principle or brilliant marketing?

Filed under: Food — notsaussure @ 8:48 pm

Or both? Doesn’t really matter which, I suppose; the man’s a star, however you look at it:

Supermarket giant Tesco has withdrawn a crisp range after the manufacturer complained that it did not want its products to be stocked there.

Tyrrells, the Herefordshire-based maker of upmarket crisps, had threatened to sue Tesco for stocking the snacks against its wishes.

The retailer, which had sourced the crisps from a wholesaler, has now agreed to stop selling them.

Tyrrells crisps are sold by 6,000 independent retailers and Waitrose…

“They had just listed them without our knowledge,” Will Chase, founder of Tyrrells Potato Chips, told BBC News.

“We had a few meetings with them to say that we had never done anything to list our products and we said politely that we would rather stay out and support our direct customers

“It was a bit of a shock for us one day for somebody to tell us that we were actually in Tesco.”

Mr Chase said he was prepared to deal with Waitrose, the major supermarket chain operated by the John Lewis Partnership, because of its fair dealings with local producers.



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