Not Saussure

June 9, 2007

More Unfortunate logos

Filed under: Uncategorized — notsaussure @ 6:38 am

Via Andrew Sullivan. The London Olympics are, it seems, not the only people with an unfortunate logo brand, as an examination of this collection — which includes the London 2012 logo — will verify. Here, for example, is the logo for the Institute for Oriental Studies at the Federal University of Santa Catarina, Brazil, apparently representing a stylised oriental pagoda in front of the rising sun. It’s not clear if they spent £400,000 on it:

This received some publicity in Boing Boing a couple of years ago, and the university rather unsportingly took down the relevant web-page.

This one, for a computer repair company, is pretty unfortunate, too:

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5 Comments »

  1. I am glad that you explained what the top loggo is meant to represent. My dirty mind conjured up a totally different interpretation. Again, with the second one, first impression tells me one thing and I have to look again harder and longer to see that it is actually meant to be a mouse.

    Comment by jailhouselawyer — June 9, 2007 @ 10:36 am

  2. Theo Spark animated the top logo and it adds a certain sparkle…

    Comment by jailhouselawyer — June 11, 2007 @ 9:13 pm

  3. I think it’s moved here

    Comment by notsaussure — June 11, 2007 @ 9:32 pm

  4. […] More Unfortunate logos Via Andrew Sullivan. The London Olympics are, it seems, not the only people with an unfortunate logo brand, as an […] […]

    Pingback by Top Posts « WordPress.com — June 13, 2007 @ 12:00 am

  5. He he he…

    Comment by supermannino — June 13, 2007 @ 1:36 am


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