What is one to make of Tony Blair’s reflections on the media yesterday? I’m linking, by the way, to the BBC transcript rather than the one on the Number 10 site because, for perfectly understandable but pleasingly ironic reasons, the BBC one is a more complete and accurate account of the great man’s words; the version on the Number 10 site excises the passages
We paid inordinate attention in the early days of New Labour to courting, assuaging, and persuading the media. In our own defence, after 18 years of Opposition and the, at times, ferocious hostility of parts of the media, it was hard to see any alternative.But such an attitude ran the risk of fuelling the trends in communications that I am about to question.
When I fought the 1997 election – just ten years ago – we took an issue a day. In 2005, we had to have one for the morning, another for the afternoon and by the evening the agenda had already moved on,
explaining the absence with the chaste comment ‘[Party Political content].’
I was puzzled by his description of the media as ‘feral,’ a metaphor that takes us into all sorts of strange places. What sort of wild beast does he have in mind, one wonders; are the media a tiger, on whose back he has taken a ride and is now he finds it difficult to dismount, or are they savage wolves, whom he would like to domesticate into pet dogs (very loyal to their masters, dogs)? Or are they like the feral children who so worried Mr Blunkett and Mr Blair a few years ago, and who need ASBOs to sort them out? Or does he just mean the press have been beastly to him recently? (more…)